Snuggie – The Most Self-Aware Brand?

When the Snuggie debuted in 2008, it gained widespread popularity for its ridiculous nature.  Now, Snuggie has amped up its advertising efforts to combat similar products nipping at its heels (I’m talking about you, Snazzy Napper).  Although the advertisment is absurd, it is more refreshing than Pepsi trying to (not so) subtly design its logo like Obama’s, while trying to position itself and as the drink and voice of our generation.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: