Snuggie – The Most Self-Aware Brand?


When the Snuggie debuted in 2008, it gained widespread popularity for its ridiculous nature.  Now, Snuggie has amped up its advertising efforts to combat similar products nipping at its heels (I’m talking about you, Snazzy Napper).  Although the advertisment is absurd, it is more refreshing than Pepsi trying to (not so) subtly design its logo like Obama’s, while trying to position itself and will.i.am as the drink and voice of our generation.

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