NBC to Kill a Dying Horse
NBC is developing The Voice of America, a Mark Burnett production that is similar to American Idol, except the judges turn away during the performance. Great job. They are putting a superficial twist on a dying formula. Idol’s ratings have been on the decline the last few years, and FOX and Cowell are producing X Factor BECAUSE THEY ARE PREDICTING IDOL’S DECLINE. So what’s the upside? They will have The Voice of America, America’s Got Talent and the Sing Off, while prematurely killing the Idol franchise. Great. Meanwhile, Pepsi and Coke are in a bidding war to sponsor X Factor, with the price estimated between $50-$100 million. It looks like it’s not just the judges who are blind.