Yesterday, Pitchfork reviewed the new single “Sail” from Hooray For Earth. Here’s how it should have read:
Hooray For Earth is a band name that sounds like they produce music akin to the Polyphonic Spree. However, they do not. They sound like Hot Chip.
Instead, Pitchfork discusses the song’s journey from blackness into cavernous, then its relaxing stay on a cruise ship as it travels forever upward, presumably into space (?).
Here’s what they wrote:
The mere name of Hooray For Earth threatens an exuberance that could conceivably be too much for some people to handle. They certainly played to type on their excellent first single, “True Loves”, a reggae sunsplash of chippy major chords and nimble falsetto runs. Which raises a question: Are they capable of acknowledging gloom, let alone embracing it? At first glance, the wildly oscillating synth arpeggio recalls that of the Knife’s “Silent Shout”, a rare infiltration of pitch-blackness in popular indie circles, and as “Sails” lurches forward, the cavernous production hearkens back to Depeche Mode getting comfortable in arena settings. But the gothic spaciousness gets flipped on itself, fully employed in service of a positive tension that makes “Sails” such an effective anthem. The chorus moves in a manner as surely and powerfully as a cruise liner, total slow-release propulsion dwarfing the encroaching darkness and going ever onward and upward.
Ah, why even bother?