Box Office Barometer 3-28-11


It’s fitting that on the same weekend that Butler and VCU upset two NCAA juggernauts, Diary of a Wimpy Kid 2: Rodrick Rules (FOX) upset the financial juggernaut Sucker Punch ($24 million to $20 million). Warner Bros. decided to focus on the movie’s visual aspect, printing “A mind-bending vision of reality from the director of ‘Watchmen’ & ‘300’ on the movie posters.  They were hoping people would show up in droves like they did for Avatar, but Avatar’s studio (FOX) won with “Welcome to the next grade.”

This 2nd-place showing doesn’t look good for Warner Bros. and Zak Snyder.  Snyder is no longer the up-and-comer with hits like Dawn of the Dead and 300; he is now the visual director of Watchmen and Guardians of Ga’Hoole.  According to Vulture, Warner Bros. offered the 300 sequel Xerxes to Guy Ritchie, because Sucker Punch wasn’t tracking too well, coupled the limited returns of his last two movies.  (Of course, they took the job from one visual director and give gave his counterpart, but who’s keeping score?)

Now, the studio and the director are working on Superman: Man of Steel, a movie that will be sold on title and the names of Christopher Nolan and David S. Goyer.  Superman may be Snyder’s last shot to prove himself.  Whether it succeeds or fails, either result will achieve what his movies try to be: epic.

Audience’s grade: Armond White, just because The Lincoln Lawyer placed fourth.

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