Box Office Barometer 4-18-11: Two New Wannabes
What it wants to be: Ice Age 3
What it is: Gnomeo and Juliet
Blue Sky Studios’ last film Ice Age 3 made a shitload of money to the tune of $886 million worldwide. Since their last movie was such a global hit, Blue Sky decided to make an “international” film (international meaning ‘not American’). Rio incorporates the US in the beginning, but the rest of the movie takes place in Rio de Janeiro. If a studio wants to go “international,” they might as well go all out like Pixar in Cars 2. The last Cars film made $461.9 million at the box office, and their sequel added locations in Japan, Italy and England, which will assure a repeat of its $8 billion retail sales.
Meanwhile, Rio made $40 million domestic this weekend, and $168 million global. Clearly, Rio tapped into the global market that they were looking for, but here in the US it’s just a colorful movie with some cute songs that will forgotten when parents look through their DVD shelf.
What it wants to be: Friday the 13th (2009), Nightmare on Elm Street (2010)
What it is: Superman Returns
Horror movies go through phases, but they never go out of style. They tend to be low budget, so studios churn these out looking for a low-risk/high-reward. The Weinstein Company hoped for a Friday the 13th or Nightmare on Elm Street opening weekend, where Nightmare broke Friday’s record for best midnight showing for a horror film. However, Scream 4 stumbled over its expectations, only making $19.2 million against expectations in the mid- to high $20s. Not bad for a horror movie, but not the $35 million-$40 million that the other famous franchises made. Instead, TWC made a sequel to a dormant franchise that made decent money, but not the kind of money its contemporaries made.
What it wants to be: A Robert Redford movie
What it is: A Robert Redford movie
This weekend rates INTELLIGENT, due to decent titles and higher ticket sales compared to this time last year and this year in general! Rejoice!