Box Office Barometer 9-19-11: Back to the Past?

Disney has superceded the entire prequel/sequel/reboot route and just re-released The Lion King in 3D.  With its first place finish and $29.3 million gross, we’re sure to see more of their back catalogue converted to 3D.  With audience bemoaning the sanctity of their beloved movies, perhaps this is the best strategy to utilize studios’ catalogue for audiences.

This era has caused audiences to respond with disdain when they see their favorite movies retooled (i.e. The Thing).  Granted, a re-release cannot replace the current strategy of rebooting, as X-Men: First Class’s $51.1 million opening weekend proves just that.

As studios tryi to find ways to make more money off of their bigger library titles, why are we not seeing more limited re-releases?  The Rocky Horror Picture Show fills theaters every weekend with costumed-clad audiences.  The Room makes money for being terrible.  Paramount is rescreening Ghostbusters as a strategy for their will-they-won’t-they sequel.  If studios are wary of working with distributors like Netflix, they should just return to the original distributor—theaters.

Box Office Results [from Cinema Blend]

1. The Lion King (in 3D) * $29,300,000 Total: $29,300,000 LW: N     WR: 1
THTRS: 2,330
2. Contagion $14,480,000 Total: $44,192,000 LW: 1     WR: 2
THTRS: 3,222
3. Drive (2011) * $11,019,000 Total: $11,019,000 LW: N     WR: 1
THTRS: 2,886
4. The Help $6,438,000 Total: $147,365,000 LW: 2     WR: 6
THTRS: 3,014
5. Straw Dogs (2011) * $5,000,000 Total: $5,000,000 LW: N     WR: 1
THTRS: 2,408
6. I Don’t Know How She Does It * $4,502,000 Total: $4,502,000 LW: N     WR: 1
THTRS: 2,476
7. The Debt $2,946,000 Total: $26,544,000 LW: 4     WR: 3
THTRS: 1,831
8. Warrior $2,770,000 Total: $9,912,000 LW: 3     WR: 2
THTRS: 1,883
9. Rise of the Planet of the Apes $2,625,000 Total: $171,618,000 LW: 6     WR: 7
THTRS: 2,340
10. Colombiana $2,300,000 Total: $33,347,000 LW: 5     WR: 4
THTRS: 1,933

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