Box Office Barometer 9-26-11: What Can We Learn?


Each week, studio executives must act as movie whisperers to determine what each movie’s business is telling them.  Let’s put on our Cesar Milan hats and try to see what they see.

1. Lion King 3D (Disney) Week 2 [2,330 theaters]

Friday $6M Friday, Saturday $9.2M, Weekend $22.1M, Cume $61.6M

People love Jonathan Taylor Thomas.  He’s just box office gold waiting to be rediscovered.

 

2. Moneyball (Sony) Week 1 [2,993 theaters]

Friday $6.7M, Saturday $8.3M, Weekend $20.7M

Baseball is still the best sports movie crossover.  Also, Brad Pitt is still a movie star.

 

3. Dolphin Tale 3D (Warner Bros.) Week1 [3,507 theaters]

Friday $5.1M, Saturday $8.6M, Weekend $20.2M, Cume $20.2M

Apparently, water-themed, family-oriented true stories (like Soul Surfer) do well.  However, Ace Ventura: Pet Detective is still the best dolphin-themed movie.

 

4. Abduction (Lionsgate) Week 1 [3,118 theaters]

Friday $3.8M, Saturday $4.6m, Weekend $11.2M, Cume $11.2M

Taylor Lautner is not a movie star.  He should stick to romance novel adaptations.

 

5. Killer Elite (Open Road Film) Week 1 [2,986 theaters]

Friday $3.3M, Saturday $3.6M, Weekend $9.5M, Cume $9.5M

The Expendables 2 came early.  Nobody cared.

 

6. Contagion (Participant/Warner Bros) Week 3 [3,136 Theaters]

Friday $2.6M, Saturday $3.8M, Weekend $8.5M, Cume $57.1M

People love end-of-the-world movies.  They also love Crash.

 

7. Drive (FilmDistrict) Week 2 [2,904 Theaters]

Friday $1.8M, Saturday $2.4M, Weekend $5.7M (-50%), Cume $21.4M

It’s okay to not make a lot of money if you have Oscar buzz.  It’s easy to become IMDb trivia if you don’t make money or win an Oscar.

 

8. The Help (Participant/DreamWorks/Disney] Week 7 [2,695 Theaters]

Friday $1.3M, Saturday $1.9M, Weekend $4.4M, Cume $154.4M

White people like watching White people help Black people.  It helps if that White person is Emma Stone.

 

9. Straw Dogs (Sony) Week 2 [2,408 Theaters]

Friday $690, Saturday $860K, Weekend $2.1M (-60%), Cume $8.8M

You can’t base a movie on another movie.  You also need to make a good movie in the first place.

 

10. I Don’t Know How She Does It (Weinstein Co) Week 2 [2,490 Theaters]

Friday $677K, Saturday $860K, Weekend $2M (-53%), Cume $8M

Sarah Jessica Parker is not a movie star.  Sarah Jessica Parker is no longer a TV star.

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Comments
One Response to “Box Office Barometer 9-26-11: What Can We Learn?”
  1. I was pleased with Moneyball’s results and hope the positive reviews and positive votes from audiences seeing it will give it “legs.” Rare you see both critical and audience reviews in “the 90 percentile” favoring a movie. With the major league post-season beginning this weekend, audiences may “be in the mood”…while not watching the games, of course!

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