Box Office Barometer 11-14-11: Debating Immortals’ Mediocre Status


Another weekend, another depressed box office. As the movie industry looked for hope from two cross-dressing lead roles (J. Edgar and Jack and Jill) and the self-proclaimed “non-300 rip-off” rip-off Immortals. With Adam Sandler coming in second with what will surely be another $100 million movie featuring his “brave” performance, Immortals used some fighting pun to fight to the top. With a $32 million weekend, industry pundits (I really only read Deadline, but I read Vulture really late last night so I think I remember) are decrying a week performance. But, when you look at the last period-piece action films, it performed on par.  Here are the periodic action films from the last three years with their total US gross [from The-Numbers.com]:

1. Sherlock Holmes $209 million

2. Public Enemies $210.4 million (Could have been an action movie had Michael Mann not directed it.)

3. X-Men Origins: Wolverine $179.9 million (Doesn’t count, because everyone saw it before word got out it was terrible)

4. Clash of the Titans $163.2 million (This also doesn’t count. This was the movie that soured everybody on 3D. We didn’t know any better back then.)

5. Robin Hood $105.5 million (This neither, because the budget was $210 MILLION DOLLARS)

6. The Time Traveler’s Wife $63.4 million (lol jk)

6. Legend of the Guardians: The Owls of Ga’Hoole $55.7 million (It counts, goddamnit!)

7. Underworld: Rise of the Lycans $45.8 million (This has the mediocre honor of being a part of IMDb’s Top 5000 movies.)

8. Ninja Assassin $38.1 million (And this was advertised with Sherlock Holmes on that weird Seth MacFarlene special)

9. Conan the Barbarian $21.3

10. Jonah Hex $10.5 (Did you know this made $7,584,206 in DVD sales?!)

11. The Warrior’s Way $5.666(!) million (Geoffrey Rush was in this?!)

If we were to put Immortals on this list just with its opening weekend tally, it would place 8th amongst 12. And if it dropped -50% next week, it would be nearly tied for sixth with $50 million. That’s technically the median! And with a Metacritic score of 48, it aligns perfectly with my silly argument! The system works!

But, really, if Hollywood thought that a generic action movie, a boring Clint Eastwood period piece that’s just trying to prove that a historical figure was gay, and an Adam Sandler Eddie-Murphy-movie would succeed when sequels, threequels, and reboots have failed, I fear for what old property they will decide to revive.

Box Office Results [from Deadline]

1. Immortals 3D (Relativity) NEW [3,112 Theaters]
Friday $14M, Saturday $10M, Weekend $32M

2. Jack And Jill (Sony Pictures) NEW [3,438 Theaters]
Friday $9.8M, Saturday $9.6M, Weekend $26M

3. Puss In Boots 3D (DreamWorks Animation/Par) Week 3 [3,903 Theaters]
Friday $8M, Saturday $9.8M, Weekend $25M, Cume $108.8M

4. Tower Heist (Universal) Week 2 [3,370 Theaters]
Friday $4.8M, Saturday $5.5M, Weekend $13.1M (-45%), Cume $43.8M

5. J. Edgar (Warner Bros) NEW – opened Wednesday [1,901 Theaters]
Friday $3.5M, Saturday $4.4M, Weekend $11.4M, Cume $11.5M

6. Harold & Kumar 3D Christmas (NL/Warner Bros) Week 2 [2,875 Theaters]
Friday $2.2M, Saturday $2.4M, Weekend $5.9M (-64%), Cume $23.2M

7. In Time (Fox) Week 3 [3,127 Theaters]
Friday $1.5M, Saturday $1.7M, Weekend $4.1M, Cume $30.6M

8. Paranormal Activity 3 (Paramount) Week 4 [2,776 Theaters]
Friday $1.3M, Saturday $1.6M, Weekend $3.6M, Cume $100.8M

9. Footloose (Paramount) Week 5 [2,215 Theaters]
Friday $1M, Saturday$1.2M, Weekend $2.7M, Cume $48.8M

10. Real Steel (DreamWorks/Disney) Week 6 [1,758 Theaters]
Friday $650K, Saturday $850K, Weekend $2M, Cume $81.7M

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