Box Office Barometer 11-29-11: A New Hope?

Another weekend means more analysis lamenting the decline in movie ticket sales.  For every movie that does well like The Muppets, there’s a Happy Feet Two (leading to layoffs), Immortals (successful, but the budget’s too high to make money), and Tower Heist (just didn’t meet expectations).  Instead of finishing the year on a sour note, … Continue reading

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Box Office Barometer 8-1-11: Somebody Got Left Behind

Cowboys & Aliens won the weekend (or tied for #1!), just barely beating out The Smurfs.  It made much less than the $45 million weekend that was predicted ($36.2 million, to be exact).  Why did it underperform? Was it the leads?  The concept? The quality?  The answer became apparent while watching the previews before it … Continue reading

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Box Office Barometer 3-4-11: [Insert Holiday] The Movie

Hop opened the weekend at #1, which means a lot of people like Easter.  This is what Universal was banking on when it developed this movie: a popular holiday that didn’t have a movie.  Christmas has It’s A Wonderful Life, Elf, and A Christmas Story.  The Fourth of July has Independence Day, Glory, and The … Continue reading

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