Box Office Barometer 12-19-11: What’s Going On?

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Blah, blah, blah, the box office is down again this week.  Surprisingly, Sherlock Holmes: A Game of Shadows and Alvin and the Chipmunks: Chipwrecked are both way down from their previously installments (-$22 million and -$25 million, respectively).  Normally, the next step in any analysis would be about the state of the movie industry and … Continue reading

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Box Office Barometer 11-29-11: A New Hope?

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Another weekend means more analysis lamenting the decline in movie ticket sales.  For every movie that does well like The Muppets, there’s a Happy Feet Two (leading to layoffs), Immortals (successful, but the budget’s too high to make money), and Tower Heist (just didn’t meet expectations).  Instead of finishing the year on a sour note, … Continue reading

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Box Office Barometer 8-1-11: Somebody Got Left Behind

Cowboys and Aliens

Cowboys & Aliens won the weekend (or tied for #1!), just barely beating out The Smurfs.  It made much less than the $45 million weekend that was predicted ($36.2 million, to be exact).  Why did it underperform? Was it the leads?  The concept? The quality?  The answer became apparent while watching the previews before it … Continue reading

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