Box Office Barometer 7-18-11: We Need A New Movie Metric

Harry Potter and the Deathly Hallows Part 2 broke records for biggest midnight showing ($43.5 million), biggest domestic cume ($168.5 million), biggest international cume ($307 million), and biggest global cume ($475.5 million).  It also had the biggest Friday showing ($92.1 million), and the world record for most world records broken (Hey Arnold! reference).  But when … Continue reading

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Box Office Barometer 6-13-11: Is Original Content What We Really Want?

Super 8 debuted at #1 this weekend, scoring $38 million.  As this summer’s Inception, bloggers everywhere are touting it’s results as proof that original ideas can be profitable (it cost $50 million and was marketed $25 million more).  Indeed, it is a beacon of hope, but the same praise is usually followed by the same … Continue reading

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A Histoty of Violence

The new Volkswagen commercial featuring Darth Vader (see below) has reached 24 million views on YouTube.  It was hands down the most loved commercial that premiered during the Super Bowl.  The child actor was featured on the Today Show, affirming everyone’s suspicions that the kid was cute.  All around, it was a success.  However, Volkswagen … Continue reading

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